Product Mix
Build the Right Product Mix for Your Store
Once your display strategy is defined, the next step is simple—build the right product mix to maximize performance.
Every assortment is structured to support consistent sell-through, strong margins, and predictable results—without adding complexity to your operation.
Have a question? Call (888) 863-4740 to speak with our team.
The Product Mix That Powers Category Performance
Your product mix does more than fill a display—it determines how that display performs.
Each display is intentionally stocked to meet everyday demand while increasing average transaction value.
Start with a Proven Product Mix Structure
Not every store—or every location within your store—needs the same assortment.
That’s why every product mix is built using three proven structures:
Balanced Mix
Consistent, Everyday Performance — Best Starting Point
A well-rounded assortment designed to perform across a wide range of customers and use cases.
Expanded Balance Mix
Increased Variety, Higher Potential — Best for High-Traffic and High=Performance Areas
A larger assortment designed to capture more buying preferences and maximize sales.
Focused Mix
Targeted Selling Power — Built for Specific Departments
A curated assortment built around a specific department.
Your Product Mix Defines the Role of Each Display
Each product mix plays a specific role—the key is aligning it with the right display strategy.
Your mix determines whether a display:
When aligned correctly, your displays don’t just hold product—they perform with purpose.
Match Your Product Mix with Your Display Strategy
For maximum performance, your product mix and display must work together.
Build the Right Product Mix for Your Store
There’s no single “perfect” mix—only the mix that fits your store best.
We recommend your product mix based on:
Most retailers start with a balanced mix, then refine or expand based on real performance.
Start with the Right Display Setup
You don’t need to build the perfect category on day one.
Most retailers start with a balanced mix display setup—then expand based on real performance.
Common Starting Points
Single Deluxe Display
Single Premium Display
Refine and Expand Based on Performance
Start with what fits your store today—then build from there.
As the category proves itself, you can:
This approach keeps risk low while allowing the category to grow into a consistent, high-performing profit center.
See the Right Product Mix for Your Store
Now that you understand how product mix drives performance, the next step is simple—see exactly what this category could look like in your store.
Get a customized assortment designed to maximize performance from day one.
Prefer to talk? Call (888) 863-4740 to speak with our team.
No pressure. No obligation. Just a quick way to evaluate if this category fits your store.